amazonbay, london 2015
Written in 2005 by Sean Park, this fictional video looks into a then distant future and attempts to 'look back' on the financial industry from the perspective of 2015. The goal of this exercise was not to predict the future but rather to challenge the complacency of the financial services sector and to illustrate the potential for radical change and disruption driven by technology and evolving cultural attitudes.
This video has been viewed tens of thousands of times, including by some of the most senior executives in the industry. The file is c. 9MB so depending on the speed of your internet connection, may take several minutes to load.