value landscape, 2015

The future is already here - it is just unevenly distributed. - William Gibson

data:  not transactions

disintermediation:  proliferation of market platforms across the economy (not just in finance)

rise of the "prosumer":  blurring the boundaries between "retail" and "institutional" markets

FaaS:  [finance] as a service

elastic infrastructure:  open-source virtualized backbone in the cloud

UX:  the only differentiator in a digital world

mobile:  not just another channel

reverse (economic) osmosis:  innovation flow from developing to developed markets